MedEncentive is a unique pay-for-performance (p4p) program that enables physicians and patients to work together to improve clinical outcomes. This is accomplished by providing evidence-based medicine (EBM) treatment guidelines to physicians and patient-focused medical information or information therapy (Ix) to the patient from the same expert source. Our proprietary Internet applications make participation easy for physicians and their patients. The program works in conjunction with any commercial or self-funded benefit package and has proven effective at reducing healthcare costs by as much as 20%. These features make MedEncentive a breakthrough in progressive healthcare reform.